E | olivia.hampton15@gmail.com   W | LinkedIn

Washington & Lee University , Lexington, VA

2011-2015

Bachelor of Arts Degree in Journalism & Mass Communications

Thinkful, Online

May 2020 - November 2020

Online intensive Certification in  Digital Marketing & Branding Acumen

Affiliate Marketing | Blogging | Branding | Campaigns | Copywriting | Email Marketing Content Planning | Product Marketing | Social Copywriting | Public Speaking | Partnership Marketing | Customer Service | Editing  | SEO | Social Media Strategy | Budgetary Planning | Media Buying | Content Strategy

Frank Darling, New York, NY — Head of Content & Affiliate

September 2022 - January 2023

- Took over sole responsibility of the affiliate program while managing overall brand content strategy.

- Onboarded and nurtured strategic partnerships with affiliate partners like Rakuten Rewards, Skimlinks, RetailMeNot and several others.

- Created budget & forecast for the channel to optimize and maintain positive ROAS.

- Scaled affiliate marketing program to 20% of overall company sales.

- Led direct checkout efforts scaling the brand from 5 to 20m in annual sales.

Frank Darling, New York, NY — Content Manager

February 2021 - August 2022

- Social strategist, content creator and copywriter for @frankdarling socials.

- Executed organic 3x Instagram growth in one year.

- Planned and executed flash sales driving over $300,000 in revenue.

- Planned, edited and scheduled all posts on the high-traffic blog, Etiquette.

- Scaled blog traffic from 75,000 to over 130,000 monthly users in 1 year.

- Managed SEO keyword planning and optimization for blog and social.

- Launched affiliate marketing program under the mentorship of a longstanding industry professional.

Brilliant Earth, San Diego, CA — Customer Experience Lead

April 2018 - December 2019

- Achieved company-wide award recognizing excellent client experience.

- Set monthly team incentives and created internal marketing materials.

Pixilated, Baltimore, MD — Territory Brand Manager

February 2017 - September 2017

- Doubled market presence through social media and email marketing.

- Negotiated contracts with 3 large corporations and various nonprofits.

M&T Bank, Baltimore, MD — Management Associate

July 2015 - September 2016

- Supervised and coached 5 retail branch employees.

- Actively managed a portfolio of over 200 customers.

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